THE STARTUP FINANCE
FATE 2026 · New York
Alex Stojanovic
Alex StojanovicFractional CFO for B2B SaaS
Writer of The Startup Finance
For finance and accounting tech brands

Reach 87K+ finance pros.

83.9K on LinkedIn plus 3,261 newsletter subscribers. Controllers, VPs of Finance and CFOs, the same people walking the FATE floor.

The audience

LinkedIn followers
83,896+6.8K in 12 months
Tap the chart to see each month.
Newsletter open rate, last 10 issues
38.9%3,261 subscribers · every Saturday
Who reads

work in finance
and accounting

based in
the US

At companies doing $5M to $500M in revenue.

Ways to partner

LinkedIn postsCustom visual, written by me
NewsletterDedicated feature in the issue
Lead magnetsCo-branded, comment-gated
Excel modelsReal formulas, your brand
New for 2027WebinarsCo-hosted and live for finance teams, promoted on LinkedIn and in the newsletter.

Results from past campaigns

Chargebee
$32per named lead
312 leads, 104 of them CFOs, VPs or founders.
Chargebee$32
LinkedIn Ads median$202
BILL
226named leads
557 referral clicks across two campaigns.
TreasuryPath
25.2Kimpressions
484 comments on one model post.

Brands I've worked with

BILLChargebeeSpendeskTreasuryPathAbacumMaxioEquals

Now booking 2027

Q1Jan–Mar
Q2Apr–Jun
Q3Jul–Sep
Q4Oct–Dec